lavender consulting
Lavender Consulting is a non-traditional marketing agency offering strategic guidance and creative execution for non profits, queer owned businesses, and values-driven brands that want to grow sustainably while authentically connecting with their audiences.
Role:
communications lead
campaign strategy ○ graphic design ○ social media marketing ○ web content writing
Skills:
Tools:
CANVA ○ SQUARESPACE ○ SUBSTACK ○ GOOGLE SUITE
Create a communications and social media campaign sharing digital marketing trends and emerging best practices for LGBTQ+/allied small businesses, entrepreneurs, and nonprofits.
THE challenge:
→ Researched and presented digital marketing trends to target audiences through bi-weekly newsletters and social media (Instagram/LinkedIn/Substack) posts.
→ Aligned all content with the boutique’s anti-corporate, human-centered, and community-oriented marketing approach.
THE APPROACH:
→ Expanded LC’s reach and nurtured core brand values.
→ The “Lavender Dispatch” newsletter received over 25k impressions on January social content, maintained an average of 80% newsletter open rates and gained 517% audience growth since November 2025.
The RESULTS:
@lavenderconsultingllc on Instagram
FOUNDER TESTIMONIAL
"Working with Holi makes my life as a busy founder easier. She's reliable, creative, and detail-oriented. Holi consistently provides high quality work. HER knack for crafting compelling stories and designing brand-aligned content is a great asset to Lavender Consulting."