Campaigns & Audience Engagement
Lavender Consulting is a consulting agency offering strategic communications, marketing guidance, and creative execution to non-profits, small businesses, and values-driven organizations that want to grow sustainably while authentically connecting with their audiences.
Lavender Consulting
Role:
Communications & Marketing Specialist
Skills:
Campaign & content strategy ○ Audience targeting ○ Brand-aligned messaging ○ Research-driven storytelling ○ Social media marketing ○ Web content writing ○ Engagement metrics tracking ○ Graphic design
Tools:
WordPress ○ Squarespace ○ Substack ○ Adobe Photoshop ○ Mailchimp ○ Hootsuite ○ Google Analytics ○ HubSpot ○ SharePoint
Responsibilities:
Directed and executed compelling client communications and campaigns based on digital marketing research for small businesses, entrepreneurs, and nonprofits across diverse industries.
Social media sample, @lavenderconsultingllc
Thought Leadership & Client Communications Campaign
Challenge:
Create an integrated communications campaign sharing digital marketing trends and emerging best practices for small businesses, entrepreneurs, and nonprofits across various industries.
Incorporate client-oriented thought leadership.
Approach:
Researched, synthesized, then presented digital marketing trends to target audiences through compelling weekly newsletters (pictured below) and social media posts (pictured above).
Aligned all content with the company’s community-oriented marketing approach.
Results:
Expanded Lavender Consulting’s public reach and fostered audience trust.
The “Lavender Dispatch” newsletter received an average of 80% newsletter open rates and gained 5x audience growth in under a year, while LC social accounts gained over 150k impressions in 2025.
Lavender Dispatch Newsletters: Audience-focused messaging
Disability Culture Lab
Disability Culture Lab is a nonprofit disability media and narrative lab aiming to shift the narrative on disability from fear and pity to solidarity and liberation, while moving the needle on ableism from indifference to action.
Role
Communications Coordinator
Skills:
Public engagement ○ Web content writing and management ○ Social media content creation & strategy ○ Communications campaigning ○ Email marketing ○ Media relations ○ Graphic design
Tools
Mailchimp ○ WordPress ○ Sprout Social ○ Google Workspace ○ Adobe Photoshop & InDesign ○ Canva
Responsibilities:
Leveraged disability research and statistics to create engaging advocacy campaigns, raising awareness and positively shaping public perception of the disability community. Managed stakeholder and media relations and communications.
Indigenous People’s Day & Juneteenth: Media writing
Challenge:
Create and execute a strategic, research-backed media campaign to spread awareness on Disabled Women’s Equal Pay Day across DCL’s Instagram, BlueSky, LinkedIn, Facebook and email community.
Disabled Women’s Equal Pay Day: Communications Campaign
Approach:
Formed a social media plan pictured below, detailing objective, strategy, and target audience across various media communities.
Results:
Gained thousands of audience impressions combined across channels, garnering hundreds of shares, saves, and comments. Boosted audience engagement by 9% across posts and content.
Disabled Women’s Equal Pay Day: communications campaign sample