Nonprofit Advocacy Communications
Disability Culture Lab
Disability Culture Lab is a nonprofit disability media and narrative lab aiming to shift the narrative on disability from fear and pity to solidarity and liberation, while moving the needle on ableism from indifference to action.
Role
Communications Coordinator
Skills:
Public engagement ○ Brand communications ○ Web content writing and management ○ Social media content creation & strategy ○ Communications campaigning ○ Email marketing ○ Media relations ○ Graphic design
Tools
Mailchimp ○ WordPress ○ Sprout Social ○ Google Workspace ○ Adobe Photoshop & InDesign ○ Canva
Responsibilities:
Leveraged disability research and statistics to create engaging advocacy campaigns through DCL’s brand voice, raising awareness and positively shaping public perception of the disability community. Managed stakeholder and media relations and communications.
Indigenous People’s Day & Juneteenth: Media writing
Disabled Women’s Equal Pay Day: Communications Campaign
Challenge:
Create and execute a strategic, research-backed media campaign to spread awareness on Disabled Women’s Equal Pay Day across DCL’s Instagram, BlueSky, LinkedIn, Facebook and email community.
Approach:
Formed a social media plan pictured below, detailing objective, strategy, and target audience across various media communities, through DCL’s brand voice.
Results:
Gained thousands of audience impressions combined across channels, garnering hundreds of shares, saves, and comments. Boosted audience engagement by 9% across posts and content.
Disabled Women’s Equal Pay Day: communications campaign sample