Client Communications
Lavender Consulting
Lavender Consulting is a consulting agency offering strategic communications, brand marketing guidance, and creative execution to non-profits, small businesses, and values-driven organizations that want to grow sustainably while authentically connecting with their audiences.
Role:
Communications & Brand Marketing Specialist
Skills:
Brand-aligned messaging ○ Campaign & content strategy ○ Audience targeting ○ Research-driven storytelling ○ Social media marketing ○ Web content writing ○ Engagement metrics tracking ○ Graphic design
Tools:
WordPress ○ Squarespace ○ Substack ○ Adobe Photoshop ○ Mailchimp ○ Hootsuite ○ Google Analytics ○ HubSpot ○ SharePoint
Responsibilities:
Directed and executed compelling brand-aligned client communications and campaigns based on digital marketing research for small businesses, entrepreneurs, and nonprofits across diverse industries.
@lavenderconsultingllc
Lavender Consulting social media sample
Thought Leadership & Client Communications Campaign
Challenge:
Create an integrated communications campaign sharing digital marketing trends and emerging best practices for small businesses, entrepreneurs, and nonprofits across various industries.
Incorporate client-oriented thought leadership.
Approach:
Researched, synthesized, then presented digital marketing trends to target audiences through compelling weekly newsletters (pictured below) and social media posts (pictured above).
Aligned all content with the company’s brand-voice and community-oriented marketing approach.
Results:
Expanded Lavender Consulting’s public reach and fostered audience trust.
The “Lavender Dispatch” newsletter received an average of 80% newsletter open rates and gained 5x audience growth in under a year, while LC social accounts gained over 150k impressions in 2025.
Lavender Dispatch Newsletters: Brand-focused messaging
Lavender Dispatch newsletter samples